About me
Making complexity feel simple, human, and usable.
I design clear, intuitive digital products for complex industries like healthcare, energy, and finance. I love messy problem spaces, user insight, fast iteration, and shipping work that actually helps people.
How it started
As a kid, I filled a two-door wardrobe with drawings of excavators. I climbed on cars, vanished into basements, and gave my mum Olympic-level cardio at playgrounds. Art camp made me creative, engineering made me curious, and design was the intersection that finally fit.
I studied industrial & packaging design, started working as a graphic designer, then pivoted into digital. Branding work turned into web work, and web work made me realise: I care more about how things work than just how they look.
So I took a UX course, knocked on a UX studio’s door, and when there wasn’t space yet, I waited, knocked again, and eventually got in as an intern → part-time → full-time. If there’s no door, I’ll find a window.
Work I’m proud of
One of the most meaningful things I’ve ever designed is Lucy — a period and ovulation calendar built from scratch to help detect potential gynecological issues earlier.
My friends and I built it as volunteer work, and today thousands of women use it to track symptoms, understand patterns, and advocate for themselves. Lucy was accepted into an EU-funded medical research program, and it’s still one of the rare projects where design, science, and real impact landed in the same place.
If a product helps someone in a vulnerable moment, that’s the kind of design I want to keep doing.
How I work
- Explore the problem
- Ideate
- Feasibility check with devs (no theoretical Figma fantasies)
- Build reusable components, feed them real data, and refine fast
- Test with users
- Iterate
- Ship → measure → improve
Outside the screen
Hunting mammoths with my kids (I’m usually the mammoth)
Sketching little doodles for my kids’ lunchboxes
Chasing the unexpected light of the everyday with my Ricoh camera
High-intensity bodyweight workouts and meditation
Learning humility through surfing
I like to be challenged, physically and mentally. It’s where I do my best thinking.
Currently
Senior product designer at Tend.nz, bringing clarity, structure, and a touch of humanity to healthcare. Based in Papamoa Beach, New Zealand, Aotearoa.